There was a time when the business protocol was stiff and clearly defined. Both spoken and unspoken rules were understood and adhered to if you wanted to succeed. Among other things, branded stationery was a must. It helped to legitimise the business and the person representing that business.
Over time, a large portion of protocol that governed actions and expectations in the business world has all but disappeared. However, the need for branded stationery remains.
What is Branded Stationery?
Branded stationery is a term that encompasses all papers and paper-related products your business uses to communicate with your clients and other companies. It also can include items you hand out in the course of business. For example:
While this list is not comprehensive, you can see a multitude of products that fall into the category of branded stationery. The number of these products begs the question, “Why does a business need this?”
Why is Brand Stationery Important?
It is a common mistake to believe that brand stationery is obsolete or unnecessary in the digital age. Using high-quality branded stationery is necessary because it solidifies your brand’s image. It sends the clear message that you are the type of business that pays attention to details and puts effort into providing high-quality items for your clients and associates.
Additionally, your company looks more polished and professional than a competitor using cheap stationery.
What are the Advantages Branded Stationery Can Give to My Company?
Using branded stationery can help your business in several ways.
1. Brand Recognition
Think of the biggest name brands you know and consider where they would be without the symbols automatically associated with them. The bright yellow ‘M’ of the fast food giant, a swoosh symbol on athletic shoes, and a bright red can that is filled with a famous carbonated beverage all have something in common. Each of these symbols brought the company to your mind because you recognised the association.
Brand recognition can work this way for your company as well. Perhaps not on a worldwide scale immediately, but you certainly make an impression among your niche and potential customers.
Your logo, the printing font, and the shapes and colours you choose for your branded stationery will become your face to the world.
2. A Great First Impression
If you were meeting a potential client for the first time, you would prepare for the occasion. You would arrive clean, impeccably dressed, and protect your company’s best image.
However, there are times when you must count on your company letterhead or your business card to make the first impression on your behalf. So, when someone receives your business card, and it is flimsy and unattractive, their first impression of you and your business is generally poor. The old saying is true. You never get a second chance to make a first impression.
3. A Tool for Awareness of Your Business
Your branded stationery is an excellent tool for advertising. When you think about it, you pay for your business cards once, but they change hands numerous times after your initial handout. The same idea applies to your letterhead, envelopes, calendars, or other stationery with your company logo on it. Branded stationery is an extremely cost-effective form of advertising.
4. Fostering a Team Mentality
Successful businesses are more than a collection of co-workers. They are made up of people who come together and form a team. Teams rally around symbols and will put extra individual effort into supporting teammates. Give your employees a logo to rally around and build the team mentality.
5. You Become Memorable
When your business associates and clients have your company stationery products in their possession, the odds are great that they will recall past dealings with you. Being and staying in the front of someone’s mind is extremely useful in the business world. It is also quite challenging when you consider all of the companies clamouring for attention.
Placing a calendar, a notebook, or a pen with your brand on it in the hands of someone overwhelmed by the constant din of companies vying for their attention is a quiet and effective way to stand out and stay in the front of their minds.
If you are interested in boosting your company’s image and reaping the benefits of using impressive, branded stationery, reach out to The Cody Group. Our expert team members can walk you through options, make design suggestions, and answer your questions about our products and how we can help you.